Transforming legal services: elevating client engagement with a website redesign

A full-service Manhattan law office needed a website to showcase its dedication and expertise. The target audience encompassed a diverse array of potential legal clients. Each segment of this audience had unique needs and expectations, for which the law office needed to position itself as a trusted legal resource.

A law firm's most valuable asset is undoubtedly its people. Individual lawyer pages serve as an essential tool for demonstrating the qualifications and expertise of each member of the firm. By showcasing degrees, awards, and publications, these pages provide concrete evidence of the attorneys' capabilities and achievements. This not only builds credibility but also transparency and approachability. The inclusion of such accolades can set the firm apart in a competitive market, reinforcing the notion that clients will receive top-tier legal representation, and enhancing the firm's reputation as a knowledgeable and resourceful entity.

Many visitors arrive with specific legal challenges or requirements, and an organized structure that highlights areas of practice ensures they can quickly find relevant information. By categorizing services such as family law, criminal defense, or corporate law, the site caters to the needs of potential clients. This user-centric approach facilitates a smoother navigation experience, allowing clients to feel confident they are in the right place.

Moreover, organizing the site around areas of practice not only aids in user experience but also enhances the firm's visibility in search engines. By utilizing targeted keywords related to specific legal services, the firm can improve its search engine optimization (SEO), making it easier for clients to discover the firm when searching for legal help online.