Crafting a digital canvas: a new website for a lower-Manhattan art gallery

A lower-Manhattan art gallery needed a website. A gallery website serves as a virtual storefront, allowing potential visitors to explore the gallery's offerings before stepping through its doors. Art enthusiasts want vibrant visuals, compelling narratives about featured artists, and insights into the artworks.

By centering the website's design and functionality around the shows, visitors can quickly find the information they are looking for, whether they are interested in upcoming events or want to delve into past exhibitions. This approach not only enhances usability but also creates a cohesive experience that resonates with the audience, making it clear what the site is about from the moment they land on it.

Utilizing a single custom WordPress post type for both upcoming and past shows streamlines the data management process significantly. This method reduces redundancy and eliminates the need for multiple categories or post types, allowing for a more efficient workflow when entering information.

The ability for visitors to access both upcoming and past shows connects them with the gallery's history and future. The site fosters a sense of continuity and connection, making it not just a schedule of events but a comprehensive archive of artistic expression and creativity.