Nico J. Crandall

Welcome. This is a place for anyone who finds joy in making things and appreciates the beauty in process and craftsmanship. I started my professional life as a Graphic Designer where I learned that the best results generally don't come from a stroke of genius. Great ideas are carved from good ideas and innovation is achieved through refinement.

As my career expanded to management, business operations, automation, websites, and photography, I learned that process is the backbone of all successful projects. Continuous improvement is essential for sustainable success. By thoughtfully defining processes, we ensure consistency, quality, and effectiveness in our operations. This helps to streamline workflows, reduce errors, and ultimately deliver superior outcomes. Process is not just about efficiency; it's about dedication to craft.

The way we work is always changing. Cloud-based tools are maturing and we're seeing the first iterations of generative AI reshape creative tasks. These advancements offer remarkable opportunities to revisit our business models and practices. I've been exploring how generative AI can help create written and visual content, but also how simple JavaScript randomization can help branding ideation. At its best, automation doesn't disconnect us from our work, it connects us to the most essential parts of it.

Please take some time to review the case studies below. But first, please tell me what you're working on and what you'd like to make in the future.